DAM that’s good
…oops did I swear? I meant Digital Asset Manager (DAM).
This project started with an idea to make it easier for internal teams and our external clients to find correct product images. It grew into templatizing, a communications hub, and much more.
Project
BrandFolder - Our Digital Asset Manager.
Scope
Research - Review - Interviewing - Gathering assets - renaming & tagging assets - training admins & collaborators - training internal employees & external users - daily operations
Results
Clients and the sales team are empowered to find marketing assets on their own. Gone are the days of not knowing if you have the most updated version of an asset or waiting for marketing to send you an asset.
